Ahmed Elsherbini Ghannam: Bringing Campaigns and Communication Into One Workflow

Editorial preview based on a supplied CV. Roles, results and contact details require confirmation and approval before publication. No interview was conducted.

Ahmed Elsherbini Ghannam's healthcare marketing portfolio connects multi-channel acquisition, cross-functional delivery and practical experiments with AI-enabled communication.

The scope of Ahmed Elsherbini Ghannam's healthcare marketing work extends beyond the campaign itself. His supplied record includes not only advertising and content, but the coordination of medical, operational and administrative teams and the communication workflows that sit around patient enquiries.

Based in Abu Dhabi, he describes approximately 20 years of professional experience in the UAE, including more than 15 years across healthcare, medical and aesthetic sectors.

That background spans marketing roles in medical centres, multi-location operations and, more recently, The Skin Lab–Medical & Aesthetic Center. The current role listed in his CV brings together brand positioning, social content, campaigns, performance analysis and collaboration with medical and operational colleagues.

The practical thread is one of integration. The responsibilities connect business objectives with the platforms, creative work and people needed to deliver a campaign.

Coordinating channels and teams

During his role covering Royal Medical Center–One Day Surgery and ADAM & EVE Specialist Medical Center, he managed marketing across two healthcare locations. The remit included branding, content, digital acquisition and performance monitoring.

Google Ads, Meta, TikTok, Snapchat and WhatsApp formed part of the campaign mix. His supplied profile reports approximately 30% month-over-month lead growth through optimisation of targeting, creative performance and campaign decisions.

That figure requires confirmation of its measurement window and lead definition before publication. It should not be read as evidence of equivalent growth in completed appointments, revenue or clinical outcomes.

The wider role also included agency and supplier management, SEO activity and reporting. This gives the story an operational focus: translating campaign data into recommendations while coordinating the people responsible for execution.

Adding automation to the delivery process

Alongside that marketing work, his CV records implementation of an AI agent integrated with the WhatsApp API, together with AI-avatar and generative-content initiatives.

These are described as communication and marketing-workflow projects. The supplied material does not establish response-time savings, clinical functionality or independently measured patient-experience improvements, so those outcomes are not attributed here.

Earlier experience at Cosmo Health Medical Center included coordination across Dubai, Sharjah, Ajman and Ras Al Khaimah. Roles at Al Madar Medical Center and earlier organisations add a longer record of campaign planning, promotional delivery and internal coordination.

Taken together, the portfolio supports a Practitioner Story about joining established marketing disciplines with new delivery tools. Its interest lies in the work between strategy and execution: managing channels, aligning teams and incorporating automation into a functioning communication process.

Practitioner snapshot

Specialism: Healthcare marketing, performance campaigns and marketing automation.

Experience: Approximately 20 years in the UAE, as stated in the CV.

Operating scope: Marketing across two healthcare branches in a previous role.

Selected implementation: AI agent integrated with WhatsApp API for communication and marketing automation.

Get in touch

For more information about Ahmed's work in healthcare marketing, campaign delivery or marketing automation, email ahmedelsherbini66@gmail.com. Enquiries about the experience and projects featured in this story are welcome.