Ahmad Obid: Scaling Luxury Retail Without Losing the Client Experience
Ahmad Obid
Riyadh, Saudi Arabia
Read the perspective ↗Based in Jeddah, Saudi Arabia.
Editorial preview based on a supplied CV. This is a career-based leadership profile, not an interview. Roles, commercial figures and public contact details require confirmation and approval before publication.
From engineering support and packaging to manufacturing leadership and CEO responsibilities, Fouad Bin Zager's record links operational decisions with the wider direction of a business.
The decision to change a production process can reach far beyond a machine or a shift. In Fouad Bin Zager's career record, manufacturing improvement sits alongside purchasing, product development, financial performance and board-level strategy.
His progression began in engineering and plant operations before expanding into manufacturing-director, vice-president, general-manager and chief-executive roles. The sectors represented include food production, plastics and medical manufacturing.
That progression gives the profile its central theme: the relationship between technical operating knowledge and enterprise-wide responsibility. The supplied record does not separate production capability from the commercial and organisational decisions surrounding it.
His most recent listed position was general manager of Arabian Medical Products–ENAYAH, from June 2023 to June 2024. The scope included a five-year strategic plan, market and product-category expansion, plant efficiency and direct reporting to the chairman and board.
The organisation described in the CV included seven managers reporting to him and 941 employees under indirect oversight. Those reporting relationships distinguish the size of the operation from the number of people he managed directly.
An earlier manufacturing vice-presidency at Al Rubaiyat, focused on Basateen Food Saudi Arabia–Mazola, provides a concrete example of the connection between production and business decisions.
The supplied record describes bringing PET-bottle production in-house and reports a 74% reduction in the associated packaging costs. That is a specific packaging-cost claim, not a reduction in the company's total cost base.
Other reported outcomes include a 66% productivity improvement on a major production line in 2014 and a 46% increase in the production rate of a ghee line. Their measurement bases require confirmation, but the initiatives identify the kind of constraints his remit addressed.
Monthly KPIs covered safety, quality, productivity, engineering, purchasing, logistics and warehousing. The scope places cost-saving activity within a wider manufacturing-management system rather than presenting it as an isolated financial exercise.
At SIDANAH Medical, where the CV lists a CEO role from February 2021 to May 2023, responsibilities extended across manufacturing capacity, organisational structure, sales and financial positioning.
The record includes developing a five-year plan and initiating four new-product developments. It also reports a 23% reduction in costs for a specified product line and substantial growth in factory-product revenue.
A separate general-management chapter at Creativity Masterly for Plastic Industries included new SKUs, customer development, quality certification and continuity of operations during the pandemic.
These chapters widen the leadership question. Improving what a factory can produce is one part of the work; deciding what the business should make, how it should compete and how resources should be organised adds another.
Earlier roles at Afia International within Savola covered engineering support, bottle making, packaging, plant management and manufacturing direction. The responsibilities moved from individual systems to departments and then to a larger plant structure.
The CV records material-rejection reductions, production-cost improvements and energy-saving work during those years. Mechanical-engineering education and later management studies provide a parallel academic foundation.
The resulting Executive Perspective is about breadth built from operating depth. His career record offers a way to examine how production knowledge can inform investment, product and organisational choices at a more senior level.
Across that progression, the factory floor remained connected to the boardroom agenda as the scale of responsibility expanded. Engineering, production, product development and company direction form successive chapters of the same operating career.
Leadership scope: General management, manufacturing strategy, product development and board reporting.
Organisational scale: Seven direct managerial reports and 941 employees under indirect oversight in a listed role.
Selected initiative: In-house PET-bottle production, with a reported 74% reduction in associated packaging costs.
Sector experience: Food, plastics and medical manufacturing.
For more information about Fouad's experience in manufacturing leadership, operational improvement or enterprise strategy, email F_cmpi@hotmail.com. Enquiries about the work featured in this profile are welcome.