Abdulaziz AlSulaim: culture as an engine of opportunity

In Oxford Business Group’s Saudi Arabia 2025 report, Abdulaziz Musaed AlSulaim, identified as Cultural Assets Group’s group CEO, discusses making culture central to tourism development.

Culture and commercial development

He highlights authentic creative content, Saudi intellectual property and sustained destination programming. His approach combines public infrastructure with private operational expertise, talent development and audience engagement. He also emphasizes clearer commercial and intellectual-property frameworks to help cultural projects become durable businesses.