Mishbaha Parveen: Connecting the Campaign to the Customer Conversation

Editorial preview based on a supplied CV. Roles, results and contact details require confirmation and approval before publication. No interview was conducted.

Across three fitness branches and an earlier technology-startup role, Mishbaha Parveen's work brings brand building, lead generation and direct sales into the same operational picture.

A fitness promotion does not end when someone submits an enquiry. For Mishbaha Parveen, the work described in her sales and marketing portfolio continues through follow-up, consultation and the conversation that turns interest into a membership or personal-training package.

That connection between campaign and customer is central to her role at Leeway Fitness in Dubai. Her remit covers sales and marketing activity across three branches, combining local promotions and brand consistency with direct client engagement.

The position is both creative and commercial. Monthly offers, social content, video concepts and Meta Ads sit alongside client consultations, sales closures and day-to-day lead management. Rather than separating marketing activity from the response it generates, the role brings both sides within view.

Her supplied profile records a contribution to reaching an AED 200,000 monthly sales target at Leeway Prime Fitness. The contribution is described as a combination of personal-training package sales, customer engagement and sales-team coordination, not an individual revenue figure.

Following the lead beyond the advert

Coordinating a two-person team adds an operational layer to that work. Enquiry follow-up, customer service and sales activity need to remain connected to the promotions customers have seen.

This is what gives her portfolio its distinctive shape. She is not only involved in generating attention; she also participates in the conversations that follow. The practical scope extends from the offer and creative material to consultation and membership conversion.

The same breadth appeared in her earlier role with AI People, an early-stage AI tools startup. There, she helped establish the company's marketing presence through brand development, social media, content and promotional activity.

Her responsibilities included coordinating video shoots, developing creative concepts, managing Meta Ads and supporting influencer and partnership discussions. Working from Dubai, she also coordinated with teams in India, Pakistan and Mexico and represented the brand at industry events including GITEX.

Two settings, one connected remit

The startup and fitness roles differ in product and audience, but both place multiple stages of marketing delivery close together. In one, the work involved introducing an emerging technology platform; in the other, it involves explaining a service through direct customer contact.

An MBA in HR and Marketing and a commerce degree in Finance provide the educational background to that combination. Her practical toolkit includes campaign planning, CRM platforms, content creation and sales follow-up.

The resulting story is about the handover between marketing and sales, and a practitioner whose responsibilities span both. Her work connects the material that starts a conversation with the people responsible for continuing it.

Practitioner snapshot

Specialism: Sales and marketing, fitness services and startup brand building.

Operating scope: Three fitness branches; coordination of a two-person team.

Selected contribution: Helped reach an AED 200,000 monthly branch sales target, as reported in the CV.

Methods and tools: Meta Ads, CRM, offer planning, consultation and content production.

Get in touch

For more information about Mishbaha's work in sales, marketing or brand development, email mishbahaparveen@gmail.com. Enquiries about the experience and projects featured in this story are welcome.