The Professionals

Meet the professionals behind the work, ideas and decisions shaping business.

Ahmad Obid

Riyadh, Saudi Arabia

Ahmad's luxury-retail leadership connects network growth with transformation, accountability and the client experience.

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Executive Perspectives

Joseph Nehme: Turning Market Entry Into an Operating Capability

Joseph Nehme

Operating remit: Iraq · Residence not specified

Joseph's experience connects international market entry with pricing, distribution, cross-functional teams and ongoing operations.

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Executive Perspectives

Tarek Abu Ghoush: Aligning Organisational Change With Commercial Expansion

Tarek Abu Ghoush

Operating base: Riyadh, Saudi Arabia

Tarek's record connects business expansion with organisational structure, financial discipline and the capability to deliver change.

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Executive Perspectives

Fouad Bin Zager: Connecting the Factory Floor With Enterprise Strategy

Fouad Bin Zager

Jeddah, Saudi Arabia

Fouad's progression from engineering to enterprise leadership connects manufacturing decisions with product, investment and strategy.

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Executive Perspectives

Jean-Bruno Pabion: The Operating Discipline Behind Growth

Jean-Bruno Pabion

Jeddah, Saudi Arabia

Jean-Bruno's general-management experience connects market growth with forecasting, inventory, governance and operational performance.

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Executive Perspectives

Mohamed Gohar: Connecting Commercial Ambition With Market Execution

Mohamed Gohar

Jeddah, Saudi Arabia

Mohamed's commercial leadership record connects portfolio growth with distribution, team capability and route-to-market execution.

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Emerging Voices

Marzouq Alhulayfi: Asking Better Questions About Energy and Water

Marzouq Alhulayfi

Riyadh, Saudi Arabia

Marzouq's early work in energy and water explores how to compare alternatives without losing sight of costs, constraints and uncertainty.

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Emerging Voices

Ahmed Alrehaili: Small Changes, Better-Running Systems

Ahmed Alrehaili

Madinah, Saudi Arabia · Demonstration location

Ahmed's work connects warehouse organisation and smart-facility design through a simple principle: understand the process first.

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Emerging Voices

Taif Almuafa: Making Uncertainty Easier to Understand

Taif Almuafa

Makkah, Saudi Arabia

Taif connects financial mathematics with a practical challenge: helping people see the assumptions behind a forecast.

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Emerging Voices

Wasan Safhi: Making Data Useful Where the Work Happens

Wasan Safhi

Jeddah, Saudi Arabia

From warehouse systems to Power BI, Wasan is exploring how better information can support clearer everyday decisions.

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Emerging Voices

Faisal Alghamdi: Learning to Look Beyond the Flowsheet

Faisal Alghamdi

Riyadh, Saudi Arabia

Faisal's process-design work explores why a convincing engineering result needs clear assumptions and an explanation of the trade-offs.

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Emerging Voices

Moaz Alsawadi: Better Systems Start With the People Using Them

Moaz Alsawadi

Riyadh, Saudi Arabia

A study of 343 library users and a logistics internship helped Moaz connect workplace design with the people using it.

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Practitioner Stories

Moustafa G. Mohamed: Connecting Creative Work With Regional Market Delivery

Moustafa G. Mohamed

Dubai, United Arab Emirates

From art direction to regional launches, Moustafa connects creative production with budgets, campaign delivery and market localisation.

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Practitioner Stories

Loai Alzahrawi: The Operational Work Behind the Patient Journey

Loai Alzahrawi

Sweden

Loai's specialist-clinic experience connects patient coordination, international teams, scheduling and service administration.

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Practitioner Stories

Ahmed Elsherbini Ghannam: Bringing Campaigns and Communication Into One Workflow

Ahmed Elsherbini Ghannam

Abu Dhabi, United Arab Emirates

Ahmed's healthcare marketing work connects multi-channel campaigns, cross-functional coordination and AI-enabled communication.

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Practitioner Stories

Aaheel Abdul Aziz: Joining Search Visibility to the Conversion Journey

Aaheel Abdul Aziz

Dubai, United Arab Emirates

Aaheel's digital marketing work joins technical SEO, paid media and conversion optimisation into a connected customer journey.

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Practitioner Stories

Chloé Redouane: Connecting Brand Consistency With Retail Performance

Chloé Redouane

Dubai, United Arab Emirates

Chloé's portfolio connects brand consistency, campaign planning and budget management with measurable retail performance.

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Practitioner Stories

Mishbaha Parveen: Connecting the Campaign to the Customer Conversation

Mishbaha Parveen

Dubai, United Arab Emirates

Across three fitness branches, Mishbaha connects campaign planning with consultations, lead follow-up and direct sales.

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